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Zhanna Bakhshetsyan

Senior Lecturer

About

Education
She was born on November 12, 1993 in the family of an employee, in the Republic of Armenia, Yerevan. In 2010, she graduated from school No. 8 named after A. S. Pushkin.
In 2010, she entered the Russian-Armenian (Slavonic) University (RAU) at the Faculty of Tourism and Advertising, specializing in "Socio-cultural service and Tourism".
In 2012, she took advanced training courses for guides based on the NGO "Planet Travel", and received a diploma of a qualified tour guide in the Republic of Armenia. In 2015, after graduating from the university, she received a diploma in service and tourism.
From 2015 to 2017, she completed a master's degree at the Russian-Armenian University with a degree in Tourism Management, graduated with honors, receiving a master’s degree in Management.
From 2017-2020 was a postgraduate student of the RAU in the specialty "08.00.05 Economics and management of the national economy by branches and spheres (Management)", the topic of the thesis is "Modern problems of sustainable development of regional tourist destinations (based on the materials of the RA)".

Work experience
In the present tense is:
- Senior Lecturer at the Department of Tourism and Services of the Russian-Armenian University (RAU)
- Lecturer at the Department of Theology at Yerevan State University (YSU)
- Lecturer at the Department of Tourism of the European University of Armenia (EUA),
Previously, she was an assistant to the Rector of the Russian-Armenian University, Doctor of Economics, Professor, Corresponding member of the National Academy of Sciences of the Republic of Armenia, Academician of the Russian Academy of Natural Sciences A.R. Darbinyan for continual lectures on the disciplines "Actual problems of economics and politics of the transition period" and "Political Economy".
From September 2017 to 2020, she was an assistant and lecturer at the Department of Management, Business and Tourism of the Institute of Economics and Business at the Russian-Armenian University with the disciplines: "Technology and organization of excursion services", "Branding of tourist destinations", "Ethics and Etiquette in Tourism", "Intercultural communications in tourism", "Technology of sales in tourism", "Technology of organization of tour operator and travel agency activities", "Fundamentals of hospitality".
In 2015, she worked as a tour operator and travel agent in the travel company "LLC Anitour", Yerevan.
In 2013, she worked as an administrator at the 14th floor hotel in Yerevan.
Since 2012, certified tourist guide in Armenia, she has been working as a tour guide in the Republic of Armenia (working languages - Russian, Armenian, English), from 2019 member of international guide guild WFTGA and guide guild in Armenia, from 2022 certified wine guide in Armenia.

Specialization
• Specialist in social and cultural services and tourism
• Master's degree in Tourism Management specialization
• Certified tour guide since 2012 in the Republic of Armenia (working languages - Russian, Armenian, English)
• International certification from the WFTGA, member of the NGO "Guild of Guides of Armenia" since November 2019.
• Certified wine guide in Armenia
Professional qualifications
1. 2023 – Participation in the international ERASMUS+ Staff mobility program mobility and professional development in Portugal at the University of Tomar - Instituto Politécnico de Tomar.
2. 2022 – advanced training courses for guides Guide Master 2 iCare, EVN Wine Academy, certificate as a Wine guide in Armenia
3. 2019 - Refresher/advanced training course for guides (guides) - "HOT" TRAINING in the NGO "Armenian Guild of Guides", November-December 2019, International certificate of a tour guide from the WFTGA.
4. 2018 - Guides' skills Refresher Course May 22, 2018, CDA – youth for CDA program, YSU SNO and with the support of Jinishian Memorial Foundation, Calouste Gulbenkian Foundation Armenian communities, Yerevan.
5. 2017 - Advanced training course in sustainable development, participation in the seminar "Sustainable Development – theory and methodology of implementation" November 14-17, 2017, American University of Armenia, Yerevan.
6. 2016 - V. Kraleva's course from the Varna Institute of Economics on "Global Marketing Management", May 6 and 7, 2016, Russian-Armenian (Slavic) University, Yerevan, Armenia.
7. 2016 - Participant of the EU Tempus SuToMa Master's program "Management of sustainable tourism and sustainable development of tourist destinations", January 18-22, 2016, Tsakhkadzor, RA.
8. 2016 - Participation in the All-Russian Student Forum "Nights over the Volga" from October 27 to October 29, 2016, Saratov, Russian Federation.
9. 2012 - Advanced training courses for guides based on the NGO "Planet Travel", 2012, Yerevan, RA.

Scientific interests

  • Tourism - the hospitality and tourism industry
  • Sustainable development; sustainable development of tourism, economy, and regions
  • Culture and art, customs, and traditions
  • Tourism economics, management of the national economy, in particular the tourism industry

List of publications

  • "Cultural heritage as a resource for sustainable development of tourist destinations" J.A. Bakhshetsyan, M.A. Sahakyan // Collection of the Student Annual Scientific Conference of the RAU on April 11-14. – Yerevan, 2016. – PP. 172-178.
  • "Modern trends and opportunities for sustainable development of tourist destinations in Armenia" M.A. Sahakyan, J.A. Bakhshetsyan // Proceedings of the XI Annual Scientific Conference of the Russian-Armenian University, December 5-9, 2017 – PP. 257-263.
  • "Tourism as a factor of sustainable regional development of the Republic of Armenia and the Nagorno-Karabakh Republic" J.A. Bakhshetsyan, M.A. Sahakyan // Collection of materials of the VII International scientific and practical conference "Tourism as a factor of regional development". – Yekaterinburg, 2017. – pp. 12-16.
  • "Problems of sustainable tourism development in the regions of the Republic of Armenia" J.A. Bakhshetsyan // Collection of materials of the XII Annual Scientific Conference of the Russian-Armenian University on December 04-08, 2017, 2018 – Yerevan. - PP. 292-298.
  • "Tourism as a factor of socio-economic development of marzes in the Republic of Armenia" G.K. Martirosyan, J.A. Bakhshetsyan // Collection of the interuniversity conference "Tourism as a phenomenon of the 21st century" of the European University on December 4, 2018 – PP. 215-220.
  • "Sustainable tourism as a factor in the development of destinations" J. A. Bakhshetsyan // Collection of materials of the XIII Annual Scientific Conference of the Russian-Armenian University 2019 – pp. 372-381.
  • Bakhshetsyan Zh., Baeva V., Kurayan Ch. "Staff security in the enterprise security system" // Proceedings of the participants of the international scientific and practical conference, Rostov-on-Don, June 10, 2020, Ed.: South Russian Institute of Management - branch of the Federal state budgetary educational institution of higher professional education Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA Law Institute) (Rostov-on-Don), 2020, pp. 123 -128
  • Bakhshetsyan Zh. A. – “Republic of Armenia: history of winemaking traditions, wine destinations and enotourism development perspectives” – Portugal, 2024 (in print)

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